Look who’s talking (about you)!
You already intuitively know that your reputation is your most important business asset, but are you doing everything you can to nurture and protect it? You should be, because a better reputation translates directly into more revenue for you! According to a study cited in the Harvard Business Review, a difference of one “star” in the average rating of the establishment led to a difference in revenues of 5 to 9 percent!
Did you know that 70 percent of U.S. consumers trust online feedback from complete strangers to guide their decisions? What’s more, seven in ten who read reviews or ratings online share them with friends, family and colleagues, amplifying their impact, according to Deloitte & Touche.
So who’s chattering about your business?
Unhappy Past Customers
Former Business Partners
Trolls (the permanently aggrieved)
In today’s world of social media and easy online publishing, everyone and anyone can impact your reputation with just one online review!
The reality is that, whether it is positive or negative in tone, most of the content about your business that is available online is not even being created by you anymore. Chances are you may not be very pleased about some of the things people have written about your business.
Contact us now to discover how we use proprietary reputation marketing systems to protect and enhance your reputation, and in turn leverage your great reputation into more new customers and increased revenues.