What are you doing to upsell, cross sell and resell your existing customer base?
Once you’ve done all of the hard and often costly work of getting a new patient, you need to make sure to maximize the lifetime value, or LTV, of that patient. Don’t throw those valuable patient relationships away! Getting a current, satisfied patient to “return” to you and buy more is the simplest, most profitable way to grow your business!
Whatever metaphor you want to use “mining your backyard” or “picking the low hanging fruit” the point is the same: It makes more sense (both financially and from an efficiency standpoint) to fully capitalize on your existing patient base than to be constantly on the hunt for more new patients.
The more value you can generate from each patient, the less you have to spend on marketing, which means you can increase your profit margins and/or reinvest the savings into your products and services – in the process making your practice even more attractive to your patients!
We are experts in developing marketing systems that get your patients coming back for more.