There’s something elemental in the impact that others have over the growth of your practice. People want to know that they are not on their own in liking or purchasing your services, and often crave the opinion of complete strangers in order to help give them the courage to schedule an appointment.
So how do we intelligently harness this power in a way that boosts confidence and trust from prospective patients? Here are five ways we’ve found to use social proof that go a long way toward helping to convince your potential patients to convert into a new patient!
5 Social proof strategies for your medical practice
Blog comments – Nothing speaks more to the integrity and value of your services like a medical doctor willing to stand behind it honestly and promptly. Answering blog comments, questions and yes, even complaints, will take you to the status of stand-up doctor when potential new patients view this publicly.
User Reviews and Testimonials – Getting your satisfied patients to review your practice, and better yet, leave a testimonial is a terrific way to provide undeniable social proof that helps increase mrs appointments. It will also help you rank well in Google local search.
Using numbers wisely – This one is a great way to scale an already successful medical practice even further. Using impressive sales numbers, (Truth demanded here!) is an easy way to move a patient off the fence, if they can see that many others have gone before them.
Use social sharing buttons – The beauty of social media is the reach and influence you can get far beyond your own sphere of influence, however, this can only happen if you make it available. Add social sharing buttons, and encourage sharing!
Badges – Displaying the icons of well-known companies you do business with, along with site trust badges, Like BBB, site security and others can give your site an aura of trust with very little effort on your part. Just be sure you actually have the accreditation you’re displaying, or you may well end up doing some emergency reputation management!