What would your day be like if instead of cold calling and prospecting you could spend most of your day talking to people who actually wanted to talk to you?
Here is the absolute truth. New customers do not care about who you are, the services that you offer, how long you’ve been in business or how many types of umbrella policies that you can offer them.
New customers care about how you can help them solve their problems and find solutions to their needs. New customers want to know how you are going to help them and how you have helped other customers. The second part, about showing how you are helping your other customers is another discussion. More on that later.
Stop Talking to People Who Don’t Care
If you want to start having more conversations with customers who want to talk to you, start talking about the tangible benefits that you offer your customers. Stop talking about your services and start talking about the results, the outcome that has helped your customers.
Start talking about how you actually improve the lives of your customers. The service that you offer to your clients is a commodity. Only you can can provide this service that makes their lives better. Their lives will be better, not because they are under the umbrella of an specific insurance carrier. No, their lives will be better because of the service that you provide.
Talk about this and show prospective clients what you have done, and the results that have made your clients’ lives better and you are no longer competing based on price. Connect this with what you clients truly want and need, and you will have new prospects calling you.
Insurance Agents are Just Like Used Car Salesmen
You have two significant hurdles to attracting customers. The first part is making yourself visible so that your customers can find you. You also have to generate interest in the services that you provide.
Many of the people that need your services have very little respect for you as an insurance agent. A quick search online and it isn’t hard to find many people that seriously distrust and despise insurance agents and view insurance agents like used car salesmen.
It’s no wonder then that so many people are shopping for insurance policies then like they are for used cars, assuming that insurance agents are just overpaid salesmen taking orders and doing paperwork.
See, but here’s the point, I have been talking to insurance agents and I know that this is not true. What I do clearly recognize is that as an insurance agent you need to create a reputation for yourself that directly reflects your principles and values. You have to do more than just have a listing or a page on the company network site.
Being Visible is the First Step
When new customers search online for information about insurance they need to find information out about you before they ever talk to you, before they ever visit your page or website, they need to perceive you with respect and trust based on information that they find somewhere other than the corporate site, or your home page.
This trust and respect does not come from any relationship that you have as an underwriter for a specific company, where you are located or from years of service. It comes from building relationships with your customers and that relationship for you begins before you ever meet them or talk to them.
You can be THE insurance agent in your area that people will find and seek out for advice, solutions and business. Your customers need to be able to find you, and when they find you it is crucial that you stand out from all the other insurance agents. You are there to help make their lives better in any way you can.
How to Get Automated Results that Generate Profits
You can contact me if you want to talk about how I can help you.
Before you do, I want you to think about how you currently generate interest for your insurance products and services.
What are you doing right now to increase your visibility in your market?
What is your plan for generating interest in your services?
Who is your ideal client?
What do your ideal clients want most?
These are some of the types of questions that you need to ask yourself right now.
Feel free to email me your answers to these questions to Tim [ at ] TimMcGarvey.com and I’ll look them over for you and give you my recommendations and feedback. You can also call me (646) 435-0119 to talk. If you call and I am unavailable, leave me a message and I promise to call you back.
Why would I offer to do this? I can help you attract more business and to build greater relationships with new and current clients. This is what I do. I am also a local business person and I know the personal struggles that insurance agents face. I can help you eliminate these problems.
Thanks for reading this. Hopefully we’ll speak soon.
p.s. If you are curious about the depth of the information that I offer clients and you want to see how it generates growth for insurance agents and insurance agencies, take a look at this marketing review I recently completed:
Marketing Review for Insurance Agent
There is no silver bullet that transforms your business, in one easy step. I know that you probably hear from all kinds of people promising you results with this tactic, or that tactic.
The truth is that, before we can talk about the solution, we need to talk about the problem, and what you need.
I can only do that by talking to you and gaining an understanding of where you are right now with your business, what you need and where you want to go.
Suggesting any solution without knowing this, is kind of like me trying to sell you the green Vega we have in our backyard. It’s perfect for you. It runs great. 
Take a look at this video. Yes, I offer advice, but only after talking with Jim, the insurance agent, about his local marketing and his target audience. Not before.
One size, one solution does not fit all. You are unique, so is your market.
