Facebook is hands down the most popular social network site in the United States. According to a study conducted by Experian, Facebook was searched more than any other website in 2010, which makes it a more popular site for searches than the market monster Google.
Twitter, Facebook and Linkedin have upwards of 750 million active users, every single day, more than twice the population of the U.S.. And, people are checking these sites several times a day.
This calls for a big change in the way you think about your business online. Like it or not, your Facebook presence is now as important as your website. You need to be right there where your customers are, with an appealing online presence, engaging them in a two way conversation that will drive them to your website.
A successful social media strategy gets current and potential customers to subscribe, friend and follow you. Once they are in the habit of checking out your content channels, you’ll provide them with useful, well researched information and in-depth insight into your industry, product or service.
It is important to take action and get started today. Facebook recently put new guidelines in place for business users. Facebook’s Business Pages option allows you to create a Wall, post information and news and create and maintain a Fan List. Include videos, pictures and discussion boards so fans can talk about your products and services.
As people find and post your page, it’s seen by their network of friends, who find and post your page… Before you know it, you’ve reached untold numbers of Facebook users, given them useful content and earned their trust.
If you want to know more about how you can increase your visibility, generate more leads and win new customers with platforms like Facebook, YouTube and Twitter, click here:
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